Our Philosophy

Value-Driven Market Insights

The importance of market research and consultancy services has increased rapidly over the last two or three decades. However, at the same time, so has its cost. As a result, clients have a growing, and understandable need for the insights and recommendations we deliver to be actionable and lead to measurable and meaningful outcomes.

We at BERENT understand that we must supply more than “just numbers” to you as our clients. No client really wants, nor can make use of, a wheelbarrow loaded with data or cross-tabulations.

Success Elements and Collaborative Partnerships

We have discovered there are many factors determining the success of our approach. The three generally most important elements are:

  • To derive true value from marketing intelligence systems, we need to always focus on the “bottom line” – prioritising “need to know” over “nice to know”.

  • We need to understand your business processes and strategy. It’s essential to establish close links and ensure smooth transitions throughout the entire value chain. All players of corporate life, spanning all levels of decision making and implementation, must act together.

  • We need to create “proximity”: an all-encompassing, long-term relationship between you and the researchers/consultants at BERENT, as well as all the internal users of marketing intelligence within your organisation.

Communication is Key

We establish proximity between our researchers/consultants and your team, aiming for more than just another chapter in a buyer-seller narrative. Instead, we strive for an intense collaboration that leads to a mutually rewarding, long-term, partner-like relationship.

Communication is the key to this orientation. Effective and efficient communication flow is essential among all members of your team(s) and BERENT’s researchers/consultants.

All relevant players, spanning all relevant levels of decision-making and implementation, must be involved and “buy into” the process (e.g., the researchers/consultants must establish communication with them in one way or another).

At BERENT we adhere to effective communication principles in our research:

If you do not talk with people, you cannot benefit from their knowledge about the issue which you are researching.
If you do not talk with people, you cannot expect them to understand the consequences of your work. They are likely to be reluctant or turn you down by saying “I do not believe your findings”.
Lead the people by communicating with them about the work you do for them and they will follow you.

Good marketing insights help keep your company on track. That is what our client-institute relationship and philosophy is all about.

Feel free to reach out to us for any inquiries or assistance at: info@berent.com.