Team

Flemming is a professional market research craftsman, that adopts the client’s perspective. His approach centers around action-oriented project design, providing solid marketing recommendations while always considering the future.

Currently, Flemming focuses primarily on commercial marketing research. This includes print advertisements and TV commercial diagnosis, brand development with a focus on aspects like brand value tracking, advertising impact assessment, and behavioural effects. Moreover, Flemming excels in customer satisfaction and relationship management, as well as the nuanced art of market segmentation and profiling.

Before establishing the BERENT research institute, Flemming was the “Head of International Research” at the Forsa Institute in Dortmund, Germany. His academic journey features several years as an academic researcher at the University in Odense, Denmark.

Flemming holds a Bachelor’s degree in business economics and a Master of Science degree in international marketing management. Additionally, he is a member of “ESOMAR,” the German market researchers association “BVM,” and several other professional associations.

As a consultant and researcher, Vaida has been involved in projects spanning diverse industries such as financial services, energy, media, advertising, and the public sector. Demonstrating excellent problem-solving skills and a logical approach, Vaida adeptly navigates both single-country and multi-jurisdictional scenarios. She has provided valuable support to clients in Scandinavia and the Baltic countries, as well as a number of EU and non-EU countries.

Previously, Vaida held the position of Senior Lawyer at both the Central Project Management Agency and the Klaipeda State Seaport Authority in Lithuania.

Proficient in Lithuanian, German, and English, Vaida holds an LL.M with a specialisation in Business Law.