About

Our Journey in Market Research

BERENT is an independent full-service market research organisation led by a team of experienced professionals. Throughout our journey, we have continually evolved to navigate the dynamic landscape of market research. While we initially established ourselves as leading providers of research-based information and advice to the media industry in North Europe, serving TV and radio stations, media content providers, agencies, sponsors, and advertisers, our capabilities have since expanded to encompass a diverse range of industries.

Leveraging a wealth of experience, we now bring invaluable insights to clients across various sectors, not only including strategic research related to Intellectual Property Rights (IPR) services but also in key sectors such as export, finance and tourism. We specialise in conducting surveys that span multiple countries, enabling us to deliver truly global insights.

Diverse Industry Experience

At BERENT, our researchers and consultants boast extensive experience in all facets of modern marketing research. Our commitment is unwavering as we adapt to the evolving needs of our clients, ensuring our research methodologies align with the latest industry trends.

Expertise across listed industries and beyond: IPR services, Export business, Tourism industry, Advertising, Technical goods and services, Finance, TV and radio stations, Automobile industry.

Crafting Strategic Insights for Intellectual Property Rights Services

Since 2015, research on Intellectual Property Rights  (IPR) services has become the cornerstone of our services/portfolio. BERENT is at the forefront of conducting surveys and providing invaluable insights on behalf of esteemed international organisations dedicated to intellectual property management and protection. Our dedication to excellence in IPR-related research positions us as a trusted source, offering comprehensive understanding and strategic guidance in this intricate domain.

Tailored Expertise

BERENT distinguishes itself by avoiding the provision of pre-packaged research products. Our approach is highly personalised, as we recognise that our research clients’ problems vary widely. Therefore, projects are meticulously tailored to meet each client’s need for information and advice comprehensively and efficiently.

Our team comprises highly experienced research generalists, with particular expertise in the following fields of research:

Fields of research: customer/user satisfaction research, KPI and perception research, data science, analytics and business intelligence, brand development research, usage and attitude research, advertising research, audience research and export market studies.

Upholding Trust and Professional Integrity

BERENT does not engage in telemarketing or sales-related activities. Our commitment to upholding high professional and ethical standards is reinforced by the membership of our managers in organisations such as ESOMAR (European Society for Opinion and Marketing Research), MRS (Market Research Society), and BVM (Berufsverband Deutscher Marktforscher). This guarantees that our clients can trust in the maintenance of the utmost professionalism and ethical conduct throughout our engagements.