Mixed-mode Surveying

Catching Up with Market Demands

Recognising the importance of accommodating diverse respondents’ communication preferences, BERENT embarked on a strategic initiative to implement mixed-mode surveying, combining the strengths of CATI (Computer-Assisted Telephone Interviewing) and CAWI (Computer-Assisted Web Interviewing).

This innovative approach marked a significant shift in our survey methodologies, reflecting our commitment to adaptability and meeting the diverse preferences of respondents.

Acknowledging that different segments of our target audience had varying communication preferences and technological access, the decision to incorporate both CATI and CAWI methodologies was a strategic move to enhance respondent engagement. We observed the rising trend of respondents favouring online interactions and recognised the importance of embracing technological advancements.

Our team is equipped with the skills needed for CATI and CAWI administration. The survey design can be optimised for both modes, ensuring a seamless transition between telephone and web-based interactions.

Key Advantages of Mixed-mode Surveying

Embracing mixed-mode surveying offers a versatile approach, catering to diverse respondent preferences and behaviours, ultimately enhancing engagement and optimising feedback collection for informed decision-making.

Increased Response Rates: By providing respondents with the choice of participating via telephone or online, we experienced higher response rates as individuals engaged through their preferred mode. Enhanced Data Quality: By combining CATI's interactive capabilities with the convenience of CAWI, we improved the participation rates and response accuracy, ensuring a well-rounded dataset with rich, detailed responses – a more representative sample. Real-Time Adaptability: The ability to monitor responses in real-time allowed us to adapt our survey strategies dynamically, addressing challenges and refining methodologies during the data collection phase. Streamlining costs: The flexibility offered by mixed-mode surveying allowed for strategic allocation of resources, optimising costs without compromising data quality.

Optimising Survey Efficiency

Combining CATI and CAWI in a mixed-mode survey can address the limitations of each mode and maximise the benefits. In a mixed-mode survey, researchers may start with one mode and then follow up with another for non-respondents or use both modes concurrently, offering respondents the choice of participation method.

As we navigate the complexities of society, markets and technical conditions, we remain committed in meeting these challenges with innovative solutions. The dynamic synergy of CATI and CAWI in mixed-mode surveying allows us to achieve better results and be more efficient in terms of time and money.

For detailed insights on conducting surveys — whether local or global — please contact us at: info@berent.com.