CAWI – Web Interviewing

Overview

Computer Assisted Web Interviewing (CAWI) is a survey and data collection method that utilises web-based platforms to administrate questionnaires and gather responses from participants. In CAWI, respondents access the survey through a web browser, where they can navigate through the questionnaire and submit their answers electronically.

The computer assistance comes in the form of programmed logic that can guide respondents through the survey flow, validate responses in real-time, and implement filter patterns based on earlier answers. This automation helps to reduce errors, enhance data accuracy, and improve the overall survey experience for participants.

Advantages

CAWI offers several advantages, including the ability to reach a wide and diverse audience, quick data collection, and cost savings compared to traditional survey methods. It is particularly effective for large-scale surveys, tracking changes over time, and accessing respondents in different geographical locations.

Integration with Sampling Methods

BERENT seamlessly integrates various sampling methods into its CAWI-interviewing process.

Sampling through: Global Digital Panel Platform, BERENT’s business-to-consumer Access Panel, BERENT’s business-to-business database, Prior telephone recruiting (recruiting respondents where only a telephone number is known).

For more information on how BERENT can tailor CAWI-surveys to meet your organisation’s unique needs, contact us through info@berent.com.