Since 1998’ Minding Your Customers’ Mind.
Special Fields of Research
Our team of researchers and consultants have wide ranging experience in many types of research, but specifically focussing on the following areas:
Customer Satisfaction research
Customer Journey Maps – Customer Centricity – Satisfaction Index – Service and Product Quality – Customer Experience Maps – Immediate Feedback – Key Performance Indicators (KPI) – Customer Loyalty – Satisfaction Framework – Balanced Scorecard
Big Insight
Customer Satisfaction Modelling – Future Demand Forecasting – Econometrics – Linear / Logistic Regression – Data Mining – Market Response Modelling – Key Driver Analysis – Predicative Analytics – Data Science – Retention Modelling
Advertising Research
Campaign Pre-Testing – Brand Awareness – Cross Media – Campaign Post-Testing – Media Planning – Ad Tracking – Recall – Copy Testing – Brand Preference – Communication Diagnostic
Business Strategical Research
Perception Measurement – Export Market Studies – Corporate Image Framework – Brand Image – SWOT – Reputation Measurement – Competitive Advantage – Added Value – Brand Tracking – Core Competence – Innovative Power
Please take a moment to review our brochure about KPI TRACKING AND CUSTOMER SATISFACTION.