The way we work together with our clients…
The importance of market research and consultancy services has increased rapidly over the last two or three decades. However, at the same time, so has its cost. As a result, clients have a growing, and understandable, need for the information we deliver to be actionable.
We at BERENT understand that we must supply more than “just numbers” to you as our clients; – no client really wants, or can make use of, a wheelbarrow loaded with data or cross-tabulations. We understand that we must supply value: information that is true, understandable and that can be directly applied to your organisation.
We have discovered there are many factors determining the success of this approach. The three generally most important elements are:
In other words, we create proximity between research/consultant and your team: not another chapter of a buyer-seller story, but an intense collaboration that results in a mutually-rewarding long term, partner-like relationship.
The key to this orientation is communication. Information has to flow efficiently and effectively between all members of your team(s) and BERENT’s researchers/consultants. All relevant players, all relevant levels of decision-making and implementation must be involved and “buy into” the process, e.g. the researchers/consultants must communicate with them all one or another way:
Good marketing information helps to keep your company on track. That is what our client-institute relationship and philosophy is all about…